Celebrities join the 'Bling your Blues!' campaign for charity

Celebrities Eva Longoria, Ben Affleck, Kristin Cavallari and Alicia Keys have joined hands with jeans manufacturer, J&Company for 'Bling your Blues!,' campaign in order raise money for the National Center for Missing and Exploited Children.

The company has sent out a pair of jeans and bling essentials to the celebrities, who will then design the jeans with whatever inspires them.

Each of these pair of celebrity-created jeans will be auctioned off on eBay beginning September 1st!

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