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IdentityTruth, the leading provider of a new breed of service to help consumers safeguard their privacy and identity, today announced the availability of IdentityTruth.com, an all-encompassing service that provides consumers with the earliest possible notification™ in advance of a potential identity misuse. The truth about identity is that the alarm is currently sounded after the identity theft has occurred. The consumer is left confused and defenseless about remediation options and methods to restore their identity health. Consumers desire clarity around commonly used terms associated with identity such as fraud alerts, credit monitoring and credit freezes. “The truth about the handling of personal identity data is that there is no law that requires any institution—whether it be a bank, retail outlet or government agency – to notify a consumer that personal information has been requested and for what purpose,” stated Steven Domenikos, CEO and founder of IdentityTruth. “Therefore, it is fairly easy today to find out anything about a person through many third parties that are not obligated in any way to notify the individual. It is this missing link that leaves the individual out of the loop; possibly leading to various types of identity misuse and theft.” Domenikos continues, “Our goal with IdentityTruth is to bridge this gap in awareness to deliver the earliest possible notification to consumers about a potential misuse of their personal information and to bring clarity to the confusion associated with identity theft. Early detection is consumers’ only protection.” An identity is much more than credit and credit cards. IdentityTruth explores billions of data points from many different sources – well beyond credit cards alone – to notify consumers in advance of potential identity misuses so they can take control. Armed with precise actionable information from IdentityTruth, consumers can proactively reduce the risk of their identities through better understanding of where their personal data may be misused. This knowledge affords individuals the opportunity to act sooner rather than later. Early detection is the only protection. IdentityTruth combines in real-time detected suspicious activities, fraud schemes, credit requests, related data breaches, and the individual’s specific profile to offer a more complete picture of a consumer’s identity risk. It reports suspicious events in the past, predicts possible frauds that could impact the individual in the future, delivers on-going alerts about any changes to the individual’s credit and identity profile, and reports on any related regionalized data breach that could have impacted the individual’s identity. Pricing and Availability IdentityTruth offers users an initial free check of their identity health by registering at www.identitytruth.com. A premium service is available to consumers for $9.99 per month. About IdentityTruth Inc. IdentityTruth is the leading provider of a new breed of service to help consumers safeguard their Privacy and Identity. Through innovative technology, individuals receive the earliest possible notification™ in advance of potential misuses of their identities so they can take better control. Early detection is the best protection. IdentityTruth is a privately held, VC-funded company headquartered in Waltham, Massachusetts. Investors include Argonaut Ventures and Stata Venture Partners.
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For more information visit www.identitytruth.com.
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