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Fueled by market drivers, such as inexpensive flash-based players available around the world, growing broadband penetration, and the increasing availability of affordable, legitimate music and video online, the market for portable media equipment will see strong growth in Japan over the next several years, reports In-Stat (http://www.in-stat.com). Music-enabled cell phones, however, may cut into this market, the high-tech market research firm says. “While video capable, dedicated PMP/MP3 players seem safe from multimedia cell phone competition, there is a significant opportunity for cellular operators to capture those consumers who are considering audio-only MP3 players,” says Alice Zhang, In-Stat analyst. Recent research by In-Stat found the following: More than a quarter of the respondents to an In-Stat survey of Japanese consumers would like to use a multimedia mobile phone as a substitute for a multimedia player. Japanese PMP/MP3/PDP player market retail volume is expected to reach nearly 1.5 million units by 2011, up from 760,000 units in 2007. Consumer interest in video will constrain the growth of audio-only MP3 players in Japan. As PMP prices drop, more Japanese consumers will choose to purchase a PMP. The research, “Portable Music & Multimedia Market In Japan” (#IN0703500ACM), covers the market for portable multimedia equipment in Japan. It provides forecasts for Japanese portable MP3 players, portable media players (PMPs), and portable DVD players. For portable audio-only MP3 players and PMPs, both flash-based and HDD-based players are included. Results of an In-Stat survey of Japanese consumers are also included. For more information on this research or to purchase it online, please visit: http://www.instat.com/catalog/mmcatalogue.asp?id=27, or contact a sales representative: http://www.instat.com/sales.asp The price is $2,995 (US). About In-Stat Technology vendors, service providers, technology professionals and market specialists, worldwide, rely on In-Stat’s experienced staff and in-depth research to support critical business, product and technology decisions. In-Stat’s insights are derived from both a deep technology understanding and comprehensive research, which examines each segment of the value chain for each market. Regular and ongoing end-user demand and primary research surveys underpin much of the analysis, enabling In-Stat to provide incisive market knowledge and guidance on future market opportunities via syndicated research products, custom consulting, and advisory services. In-Stat is a strategic segment of the $9 billion Reed Elsevier global information network, with access to an expansive worldwide electronic network, extensive technology databases and well-informed personnel. As a member of Reed Business Information, In-Stat is a division of the largest business-to-business publisher in the U.S.
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