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Three Screens Media, a groundbreaking new digital media agency founded by former Fox Sports TV executive Todd Merkow, is introducing a new consumer automotive online experience for Schumacher European Ltd., a Mercedes Benz dealership located in Scottsdale, Arizona. Three Screens Media designs, creates and executes integrated content strategies within emerging and traditional media markets. Three Screens Media has already earned Gold and Silver 2007 Davey Awards for excellence and innovation in the automotive online category for the Schumacher site. “Schumacher European understands the strength of using a mix of digital and traditional media platforms. The consumer has more choices, channels and video options than ever before. It’s critical to reach every consumer on their platform of choice with relevant messages that resonate. That’s why we use video programming to tell our client’s story in an informative and entertaining way,” says Todd Merkow, president and CEO. “Our traditional media experience has given us the background to help clients create, distribute and integrate content to the three screens: the television, broadband and mobile screens.” The company recently launched a full web channel of programming for Schumacher European Ltd. at www.drivethebest.com. The interactive site includes over two hours of video content that is divided into sixty vignettes for consumers to learn about the Mercedes Benz dealership. Content on the site includes interviews with owner Werner Schumacher and other executives, tours of the facility, interviews with sales staff, tours of all models of Mercedes Benz shot on the showroom floor and customer testimonials. “We did not really have a localized site of our own,” says Michael Schumacher. “We now have a site that allows our customers to get to know all about us before they come into the dealership. We are proud of the family environment that my dad, Werner Schumacher, has created within our dealership and Three Screens Media has done a great job of capturing the true essence of our business. Customers who learn about us on our site will get the best understanding of the people they will do business with from my dad, the sales person they choose to buy from as well as the service staff they will eventually work with and much more.” Three Screens Media syndicates content across broadband sites including Gawker, Break.com, Current.tv, and video sharing sites YouTube, MySpace, Yahoo, Google, iTunes, as well as search engine sites Google, Yahoo and MSN. The company leverages its mobile relationships to also distribute content across iTunes, Verizon’s V-Cast, and others. In addition to providing Schumacher online content, Three Screens Media also developed an in-store display television experience, movie theater trailers and traditional television commercials utilizing the initial content created for the online channel. Three Screens also created ad inventory for the in-store network and online site to help provide a comprehensive experience. About Three Screens Todd Merkow - President and Chief Executive Officer A former television executive, Todd Merkow helped create and launch FOX Sports Arizona in 1996 as the network’s vice president and general manager. Under Merkow’s leadership FOX Sports Arizona achieved a 99% cable and satellite television household penetration, the television launch of the Phoenix Coyotes and Arizona Diamondbacks as well as the acquisitions of the local rights to the Arizona State Sun Devils and the Arizona Wildcats. Merkow also served as vice president and general manager of FOX Sports West and West 2 (now FSN Prime Ticket) networks in Los Angeles. Later as president and chief operating officer of the Los Angeles Avengers of the Arena Football League, he oversaw a record-setting season for single game and season attendance. About Schumacher European Ltd. Schumacher European is one of the country’s premier Mercedes Benz dealerships located in Scottsdale, Arizona. The dealership has been family owned since 1985. Locally, Schumacher European has been ranked #1 for seven years in a row as the top luxury auto dealer in Ranking Arizona Business Magazine, and has earned the highest level of distinction from Mercedes-Benz, the Best of the Best Dealer Service Award fours years in a row.
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